Introducing The MoneyPattern™

Every client meeting
without MoneyMind is
a meeting without
the full picture.

MoneyMind's AI behavioural intelligence gives financial advisory firms a psychological blueprint of how their clients make financial decisions — how they save, spend, plan for retirement, invest, and react when markets get messy.

Demo it. Trial it. Transform it. 14 days on us.

Trusted by advisors across the globe

caboodle
getWise
wealthyer
PlanningIQ
TOUCHPOINTFINANCIAL
TruWealthYour Personal CFO
THRIVEFinancial
EKAWEALTH
EMUWEALTHINDEPENDENT FINANCIAL PLANNER
futurumfinancial planning
GWGUIDED WEALTH
LCIPARTNERS
LINEAPRIVATE WEALTH
caboodle
getWise
wealthyer
PlanningIQ
TOUCHPOINTFINANCIAL
TruWealthYour Personal CFO
THRIVEFinancial
EKAWEALTH
EMUWEALTHINDEPENDENT FINANCIAL PLANNER
futurumfinancial planning
GWGUIDED WEALTH
LCIPARTNERS
LINEAPRIVATE WEALTH
The platform

Everything you need to know about your client, in one place.

Turn a five-minute profile into insights that will transform every client connection.

Behavioural confidence98% accuracy across 58k profiles
app.moneymindprofile.com / pattern
MoneyMind profile dashboard showing the MoneyPattern™ for a client
Who it's for

Two audiences. One platform.

For practices

Financial Advisors

Decode insights. Guide action. Share success.

MoneyMind is the starting point for everything in your advice process — and the reason prospective clients move from curious to committed. The more you know about your client, the less work you have to do to win them over.

Replace your outdated risk questionnaire for a tool that uncovers deeper behavioural insights, works as a powerful lead magnet, and accelerates client trust.

Financial Advisor
For investment platforms

Fund Providers

Predict decisions. Prevent churn. Drive growth.

MoneyMind is an AI behavioural intelligence platform that can predict investor financial patterns across cohorts. Unlock a new dimension of investor data — go beyond demographics and account balances — capture the psychological drivers behind your investors' financial decisions.

Expand your data lake with behavioural insights across your entire investor base — personalise products and services at scale, anticipate churn, and protect AUM.

Fund Provider
The impact

What changes when you use MoneyMind.

74%
More likely to accept advice when clients
feel understood
What changes

Clients who trust faster, commit sooner, and stay longer.

Walk into every meeting already knowing how your client thinks. Build your advice to fit the person — not a risk profile score — watch how they commit.

4.6×
Warm, engaged leads
Lead generation

Every touchpoint becomes an entry point.

One embed link dropped into your digital journeys — website, emails, portal, or socials — generates warm, engaged leads who already trust your process.

MON · 10:30 AMReview meeting — Patterson, J & M
Loss-averse under pressure. Anchor the conversation in
protection before growth.
Considered Spender. Bring the cashflow tracker — they respond to detail, not narrative.
Adequate resilience. Vulnerable under sustained financial pressure. Monitor closely during volatility.
Steady Saver. Acts on routine saving decisions but hesitates with larger commitments. Set deadlines and accountability follow-ups.
Human edge — AI world

Connect, coach, and guide.

While AI can handle the numbers and the plan, MoneyMind overlays behavioural intelligence to help advisor do what no technology ever will.

Investing isn't about beating others at their game.
It's about controlling yourself at your own game.
Jason ZweigInvestment columnist · The Wall Street Journal
Our team

Passionate. Dedicated. Thought leaders.

Jacqui Henderson, CEO & Founder

Jacqui Henderson

CEO & Founder

CEO and thought leader in fintech, with 20+ years across tech and wealth management. Her passion for behavioural science initiated MoneyMind.

Ash Crick, CTO

Ash Crick

CTO

A highly regarded fractional tech leader with three decades in enterprise platforms, AI, and startups — from major banks to pioneering enterprise AI.

Dr Katherine Hunt, Chief of Research & Founder

Dr Katherine Hunt

Chief of Research & Founder

Combines academia and practice: Bachelor of Psychology, Bachelor of Commerce, PhD in Law & Economics, and Financial Planning. Her work initiated MoneyMind.

Security & privacy

Your client data deserves the highest protection.

MoneyMind handles the most sensitive thing in advice: how a person actually feels about money. We've built the platform around that responsibility from the first commit.

Bank-grade encryption

Every profile is encrypted end-to-end between client and advisor.

Local data residency

Client data stays on-shore in local regions (Australia, UK, and US), hosted with certified infrastructure.

Audit-ready by design

Every action is logged, every consent is timestamped, every report is exportable. Built around the regulatory reality advisors actually live with.

Advisor-controlled access

Only your practice sees your clients' profiles. Role-based permissions, single sign-on, and per-client revocation in one click.

Privacy Act + GDPR aligned

Aligned to Global Privacy Principles and GDPR. Subject access, right-to-erase and data-portability requests are handled inside the app.

Data protection

Sensitive client data is redacted before any aggregate analytics. Anonymised cohorts power the Personas layer — never identifiable people.

See it for yourself. Use it with your clients. Watch what happens.

Stop guessing how your clients will react. Start knowing. Give yourself the most powerful client-discovery tool in the advice industry.

Demo it · Trial it · Transform it · 14 days on us