Behavioural Science in the cloud

MoneyMind is a new tool that can be used to engage clients more effectively. Built from the latest academic research that’s proven, MoneyMind replaces existing risk profiling tools with something far more comprehensive and multi-dimensional. Instead of looking at one dimension of a client, like risk tolerance, MoneyMind evaluates various dimensions - from a client’s learning style, financial experience, values, beliefs, and behaviours, all the way to their attitude toward risk. It takes a client’s psychological traits and combines them with their risk tolerance & risk capacity to gain a more robust psychological & risk profile. MoneyMind’s interactive Dashboard and the downloadable PDF report provide a comprehensive guide that undertakes the soft skills that some wealth professionals find challenging to uncover. It provides an export function to save client profiles as a file note within your CRM and we have an integration with Intelliflo and other platforms coming soon.

The key to success with MoneyMind is to leverage its rich features and incorporate them into your client processes. Below are various ways wealth professionals are leveraging MoneyMind within their business. Build MoneyMind’s Dashboard into client conversations, presentations, and SoAs Gain instant trust through the unique way MoneyMind facilitates meaningful client conversations Engage and enlighten clients with valuable insights that help them on their wealth journey Tailor your wealth plan to suit each client’s individual profile, language, and learning style Use MoneyMind’s comprehensive guide in meetings with supportive prompts, insights, and questions Solidify long-withstanding relationships through annual profiling Convert prospects easily by providing a value proposition that resonates Get consistent risk profiling across your entire adviser team to reach investment decisions.

It only takes 3-7 minutes for a client to complete the MoneyMind questionnaire. Once submitted, a Dashboard link and downloadable PDF report will be sent to both the adviser and the client. The adviser Dashboard & Report provide a more comprehensive guide into the client's psychology and risk attitude, whilst the client Dashboard & Report provide a high-level summary.

The MoneyMind Profile is designed to be completed at an individual level, not as a couple. It is important to gain each of your client's unique insights. Once you've gathered the couples individual assessments, you can discuss the results in an open forum (if your client's are comfortable with this) or use the individual insights to evaluate a combined risk profile. The software enables you to override the risk profile results based on client discussions, and commentary can be added as a file note for compliance.

The MoneyMind platform collects 12 high-level data points about your client’s personal information. These are securely stored within our cloud-based application. MoneyMind is hosted on Amazon Web Services AWS, which delivers enterprise-grade security at every layer, utilising AWS policies, architecture, and operational processes designed to meet the requirements of the most security-sensitive organisations. We also use software-based security tools to monitor and protect the flow of information into and out of MoneyMind.

MoneyMind is available via a paid subscription. It does not require any setup to hit the ground running, with no training required. All you need to do is click GET STARTED to sign up and register. Once in, you can add more users, manage your account, and start sending & receiving profile questionnaires to prospects and clients. We have online support to help with any questions or guidance.