When investment markets become front page news, how you communicate to your clients matters more than what you tell them.

The most important effect impacting world economics is uncertainty. 

When dealing with market uncertainty for your client’s investments, you can list potential economic scenarios, assign probabilities, and use data to determine what affects those probabilities.

But what governance do you set when it comes to your clients behaviours during uncertainty?

If you’re tempted to send out an email to everyone.

The same email.

To all clients.

Despite the fact that each client varies across their individual risk profile, impulsivity level, mindset, communication & learning styles, and whether they actually care about investment returns at this point in time. Will sending the same email communication resonate?

And yes, clients actually do care more about you bringing them peace of mind than they do about your stellar investment recommendations.

The best wealth businesses not only segment their clients on fees or FUM, but more importantly across their behavioural characteristics.

So when markets become front-page news, how do leading practices use MoneyMind Profile to leverage deeper insights and communicate with clients based on their unique characteristics.

Let’s find out…

You can see how tailoring your communication can impact the context or framing surrounding client sensitivities and emotions, and help to avoid communication that’s based on the “wrong” characteristic styles.

If you don’t have your client’s personal characteristics on file yet, you can implement the idea by choosing some you may have (like psychological tolerance for risk or risk capacity), and communicate along those results.

There’s a great chance every word will land stronger, which will strengthen the trust you have spent so much time building with your clients.

You can also fast-track knowing this information by using MoneyMind Profile - as it is designed to equip you with the “right” behavioural insights in this type of event. As well as provide a broader view on risk profiling that’s based on decades of academic backed science.